February 6, 2011 Sunday, Feb 6 2011 


Welcome to this week’s Premier Business Operations newsletter…

So the first month of 2011 is behind us…  is your business suffering a post-holiday seasons lull?  Looking for ways to jump start the sales?   The longer you wait to take action, the deeper hole you will find yourself standing in.  Before I get into this week’s newsletter, I just wanted to remind readers that previous editions can be found online on our blog or alternatively by going to the Premier Business Operations website.  I also wanted to thank everyone that has gone to our Facebook page and become a fan of Premier Business OperationsWe now have 200 followers and counting!!!

I came across an interesting video highlighting the marketing strategy that McDonalds undertook with one of their most popular products, the Happy Meal.  What parent hasn’t bought their child a Happy Meal?  Before my own children even were aware of McDonalds, they had heard of the Happy Meal.  So what piqued my interest for this topic?  The creative marketing technique when a company targets the influencers rather than the actual buyers.  In this case, market to the children and the parents will open their wallet. (more…)

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January 23, 2011 Sunday, Jan 23 2011 


Welcome to this week’s Premier Business Operations newsletter…

So the last week of January is upon us.  Have you taken a hard look at your 2010 results?  Making any changes or following the status quo?  Before I get into this week’s newsletter, I just wanted to remind readers that previous editions can be found online at https://premierbusinessoperations.wordpress.com/ or alternatively by going to the Premier Business Operations website:  www.premier-business-operations.com.   I also wanted to thank everyone that has gone to our Facebook page and become a fan of Premier Business Operations.

I had a Facebook follower and regular reader of my newsletter send me an email this past week asking me what were some of my favorite business quotes and why.  Obviously, they’ve been reading some of my Facebook posts…  so after a little consideration, I thought I would discuss a few that stand out to me. (more…)

January 16, 2011 Sunday, Jan 16 2011 


Welcome to this week’s Premier Business Operations newsletter…

Hard to believe that January is more than halfway over…  where has the time gone?  Before I get into this week’s newsletter, I just wanted to remind readers that previous editions can be found online at https://premierbusinessoperations.wordpress.com/ or alternatively by going to the Premier Business Operations website:  www.premier-business-operations.com.   I also wanted to thank everyone that has gone to our Facebook page and “liked” our page and business.

You may recall from previous emails, the basis of any sound marketing strategy revolves around the 4Ps of product marketing:  product, price, placement and promotion.  Rather have a boring lecture to read, I came across a great video titled Timothy and the 4Ps” that adds a little humor to this topic…  hope you enjoy it. (more…)