Welcome to this week’s Premier Business Operations newsletter…

So the first month of 2011 is behind us…  is your business suffering a post-holiday seasons lull?  Looking for ways to jump start the sales?   The longer you wait to take action, the deeper hole you will find yourself standing in.  Before I get into this week’s newsletter, I just wanted to remind readers that previous editions can be found online on our blog or alternatively by going to the Premier Business Operations website.  I also wanted to thank everyone that has gone to our Facebook page and become a fan of Premier Business OperationsWe now have 200 followers and counting!!!

I came across an interesting video highlighting the marketing strategy that McDonalds undertook with one of their most popular products, the Happy Meal.  What parent hasn’t bought their child a Happy Meal?  Before my own children even were aware of McDonalds, they had heard of the Happy Meal.  So what piqued my interest for this topic?  The creative marketing technique when a company targets the influencers rather than the actual buyers.  In this case, market to the children and the parents will open their wallet.

From an overall business strategy, McDonalds also realized that once in the restaurant the parents had to eat as well…  in fact in many instances McDonalds actually lost money on the Happy Meal sale recognizing the real profit was in the parents’ meal.


So what do you think of this strategy?  Have you ever employed such a strategy for your business?

Before I wrap up this week’s edition, I wanted to thank the many readers that sent me feedback  from last week’s newsletter describing the three friends and their business idea of repurposing used wooden pallets into furnishings.  I plan on speaking with them during the next week or two, so will be able to provide an update in a future newsletter.  If you have any further advice for the trio, please pass it along.  If you missed that article, you can easily find it by going to our blog.

If you’re an entrepreneur with an idea for a new business or know of someone that is just getting started, Premier Business Operations has the ability to analyze your business idea and develop a realistic scenario-based business plan.  To find out more about how Premier Business Operations can help you follow the road to success, please visit our website at www.premier-business-operations.com or contact us at information@premier-business-operations.com

Also for all of you Facebook users, you can now find us and “become a fan” on Facebook for more regular updates as well as to read contributions by other followers.  Simply search for Premier Business Operations or click the icon…